NYX – America’s Cult Makeup opens it’s door in Sandton City

If you love trying new types of looks and discovering new brands, then look no further then NYX Professional Makeup – the world-class makeup junkie brand, which has officially opened up in Sandton City

Known as one of America’s cult favourite makeup brands, NYX Professional Makeup, opened its second South African standalone store in Sandton City on this Saturday past. 

As the symbol of beauty and power, NYX Professional Makeup, was named after the Greek goddess who ruled the night, and is renowned for its premium quality products and its celebration of everyday makeup artistry at affordable prices.

“We are proud to be able to create a space where fans can come, play, learn and share their love for NYX Professional Makeup”, said Scott Friedman, CEO of NYX Professional Makeup.

The Sandton City store is home to the exclusive and much anticipated, interactive ‘Beauty Bar’, and innovative use of digital imagery and social media content. The store is uniquely designed to bring the excitement and passion of the everyday online beauty world into the retail space.

NYX Professional Makeup has you covered – from the brows, and the brushes, to the glitter and the gloss. The store will boast over 1,400 beauty products, each carefully designed and created for a new generation of makeup lovers.
Not only do they have a passion for customer service, product excellence and creativity, but NYX Professional Makeup also have a strict Beauty Without Cruelty policy and have been a committed member of PETA’s Beauty Without Bunnies program since 2010.

This international brand is a welcomed addition into Sandton City’s unparalleled mix of leading global and local retailers and will fit right in with Sandton City’s Glam Fam! With their reputation of being a leading, international beauty influencer, their products are a must-have in every girl’s make-up stash!

“Come to the City, where NYX Professional Makeup lends itself as one of Sandton City’s unique beauty and cosmetic offerings that make international fashion and beauty trends accessible to our South African consumers”, commented Jonathan Sinden, Liberty Two Degrees’ Asset Management Executive of Sandton City and Nelson Mandela Square.

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